دانلود رایگان مقاله اینترنت اشیا و سهولت در مقابل حریم خصوصی و محرمانه بودن

Abstract

In this article we introduce the Internet of Things to the broad managerial community and explore one of its central tensions: convenience vs. privacy and secrecy. We clarify the ways in which IoT differs from Web 2.0 and then highlight opportunities, challenges, and managerial guidance. In addition, we explore the prominent issue of privacy and secrecy. Due to substantial increases in amounts of consumer-related data and their accessibility as well as potential tradeoffs in benefits associated with IoT and in properties of humanness associated with the consumer experience, the managerial issue of privacy is elevated to a level never before realized–—perhaps on par with, or worthy of inclusion as an element of, the classic marketing mix.

7. Summary

The Internet of Things is underway yet much of the script related to it is unwritten. We believe that it represents the next substantial phase of Internet use that will significantly influence consumer behavior and as a result bring about a variety of new offerings from providers and ways in which consumers and firms and machines will engage. In this article, we provided an accessible overview of IoT; distinguished it from Web 2.0; introduced benefits, costs, opportunities, and concerns; and gave special attention to privacy, an issue that we believe will be elevated to a level of importance to at least equal that of the marketing mix elements.