دانلود رایگان مقاله طرز فکر جهانی، زمینه های فرهنگی، و بین المللی سازی شرکتهای کوچک و متوسط

عنوان فارسی
طرز فکر جهانی، زمینه های فرهنگی، و بین المللی سازی شرکتهای کوچک و متوسط
عنوان انگلیسی
Global mindset, cultural context, and the internationalization of SMEs
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
9
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4311
رشته های مرتبط با این مقاله
مدیریت
مجله
مجله تحقیقات بازاریابی - Journal of Business Research
دانشگاه
دانشگاه لیسبون، پرتغال
کلمات کلیدی
ذهنیت جهانی فردی، ذهنیت جهانی شرکت، عوامل بین المللی سازی
چکیده

abstract


This research analyzes the effect of individual and corporate global mindset (GM) on the internationalization of Portuguese, Norwegian, and Lithuanian firms. The sample consists of 526 small- and medium-sized firms and the data analysis uses the structural equation modeling (SEM) methodology. The results reveal the importance of the relationship between individual global mindset and corporate global mindset and the influence on the SMEs' internationalization factors. This research confirms the factors that identify corporate GM and recognizes the cultural context influence on the research model, thus presenting a relevant contribution to literature.

نتیجه گیری

5. Discussion


The very strong relationship between IGM and CGM is present in the different contexts of Portuguese (β = 0.72), Norwegian (β = 0.93), and Lithuanian (β = 0.80) SMEs and in the global sample (β = 0.85). The prominent importance of this relationship derives from the intricate relationship between the environment or organizational atmosphere and the structure and how companies organize, develop, and enhance the resources; in addition, managers' attitude or cognition, work experience, and behavior to meet the challenges are also very influential. Managers are relevant as individuals in the firms for their attributes and qualities but are also a relevant part of the firms' structure and the organization (routines, rules, values, and principles) to achieve sustainable objectives in high competition. Thus, the results confirm hypothesis H9. The intensity of the relationship between IGM and CGM characterizes the quality of the organizations and reflects, at the same time, the context in which they operate with implications, in this case, in the internationalization of SMEs through EFFECT, NETWORK, and KNOWHOW. IGM strongly influences the SMEs internationalization in terms of specialization, knowledge, and image (EFFECT) (β = 0.83) and the international activities on information acquisition and skills, technologies, and products presentation (KNOWHOW) (β = 0.58). IGM moderately influences the participation in the international networks (NETWORK) (β = 0.39). Thus, the results confirm hypotheses H1, H2, and H3. The Portuguese and Norwegian firms have the same relationships of influence. In the Lithuanian firms, the IGM influence on KNOWHOW is absent. Authors such as Evans et al. (2002); Jeannet (2000), and Rogers and Blonski (2010) highlight the importance of context on GM with effects on values and managers' cognitive orientation, which aligns with the results.


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