دانلود رایگان مقاله VCW-دور ارزش آفرینی: نوآوری، فن آوری، کسب و کار و جامعه

abstract

Similar to animal and plant species, companies and society also need to adapt to the environment or they disappear. This adaptation process implies solving paradoxical problems, overcoming crises, and addressing constant challenges. The Value Creation Wheel (VCW) helps to identify, analyze, and solve problems by providing a stepby-step dynamic process for creating value for society and all the stakeholders involved in the value chain (e.g., customers, employees, suppliers, distributors, investors, and shareholders). Two decades of cooperation with companies, executives, scientists, academics, and students across the world have provided ample opportunity to test and refine the VCW. The VCW has two major components: DIANA and TIAGO. After the 20-year journey of applying the principles of Darwinism to companies and society, the DIANA theoretical framework provides a holistic approach to problemsolving, which supports scientific, technological, managerial, and societal advancements. The TIAGO tool appears as a chameleon framework, completely customizable to each specific case and problem. The 15 Is of innovation and the input provided by a wide range of stakeholders help to customize the TIAGO tool.

6. Conclusion

The VCW contributes mostly at two levels. First, the process helps scientists, engineers, managers, entrepreneurs, public policy makers, and society to create value while finding the perfect bridge between the “why” (i.e., value of the problem, opportunity, challenge, market need, and market pain) and the “what” (i.e., value of the idea, solution, technology, patent, science, service, or even a person) (Fig. 3). Additionally, the VCW presents a unique selling point (USP) that alternative options are not able to address (Fig. 4). Helps to address a wide range of questions (e.g., helping to increase the Technology Readiness Level (TRL) and bringing to life dormant patents) and transform potential crises (e.g., lack of funding, absence of strategic focus) into opportunities. The VCW helps to solve a wide range of paradoxes, such as combining technology-push with market-pull to bridge the gap between different mindsets (Hortinha, Lages, & Lages, 2011) and how to manage the tension between an adapted and standardized strategy (Lages, Abrantes, & Lages, 2008). The VCW supports the view that experts need to “adopt a ‘glocal vision’ that explores similar needs and values around the world. This is how manufacturers, service providers, and tech firms can benefit from economies of scale while satisfying regional needs” (Lages, 2012).