دانلود رایگان مقاله سازمان غیر دولتی مخصوص سازمان پناهندگی رسانه اجتماعی روابط عمومی

abstract

The plight and struggles of lesbian, gay, bisexual, transgender and intersex (LGBTI) refugees and asylum seekers from around the globe often go unheard. Currently, at least 75 countries have specific regulations persecuting LGBTIs. Without protection, these global citizens are forced to seek asylum in other countries. This paper investigates how LGBTI asylumspecific NGOs (OrganizationforRefuge,Asylum&MigrationandInternational Gay & Lesbian Human Rights Commission) are using Facebook and Twitter to build organizational–public relationships. Research provided here builds upon previous research in organizational communication and NGOs by supporting the use of social media messages as functions of information, community and action. The current study provides a more nuanced examination of those functions and establishes an affective classification within the information function to help foster social change by LGBTI asylum-specific NGOs. Furthermore, it demonstrates that the conventional public relations measures of cognitive learning, affective responses and resulting behaviors are manifested within these online functions as well. The current study also helps further the concept of queer social capital. The social media messages linked more to LGBTI-specific entities around the world than non-LGBTI organizations.

5. Discussion

Technological advances in Web 2.0 have produced opportunities for NGOs to interact and engage with stakeholders in significantly different ways than previous methods. Consistent with the findings of Lovejoy and Saxton (2012) LGBTI asylumspecific NGOs used the information function more frequently than community and action functions. Both ORAM and IGLHRC use social media to disseminate information about human rights and legislation in other countries more than any function. Contrary to Lovejoy and Saxton (2012) who found messages’ sole purpose was to inform and had no secondary agenda, the current research found affective response as an ancillary intention. Both NGOs examined in the current study utilized personal stories of LGBTI refugees and asylum seekers to invoke feelings of empathy and sympathy. Just as Demetrious (2008) claims public relations is ideologically invested to include some sectors over others (grassroots activism in her example), Lovejoy and Saxton’s (2012) typology does not uniformly theorize or address all NGOs and their communication efforts. The current study on LGBTI asylum-focused NGOs demonstrates an alternative approach to online communication