Discussion and conclusion
We add to the BM literature by developing a set of hypothesis showing the moderating influence of internal (firm age) and external environment (dynamism and munificence) contingencies on the BM design e SME performance relationship and empirically testing our hypothesis. Furthermore, we develop hypothesis describing the relationship between simultaneous deployment of dual BM designs and firm performance, empirically test our hypothesis showing where operating dual design is likely to produce positive outcome using a large-scale data set. Finally, we enhance theoretical viability, generalizability, and usability of BM design e firm performance relationship by using an understudied context e a sample of SMEs operating in an emerging economy e to examine this relationship. In this section, we discuss and highlight how our research contributes to and advances the BM literature. First, we explore the direct and interaction effect of BM novelty and BM efficiency designs on the performance of SMEs operating in emerging economies. In common with Zott and Amit (2007), we found BM novelty design had a positive impact on SME performance but the relationship between BM efficiency design and SME performance was weak and inconsistent. The benefits of BM efficiency design depend on cost savings arising from the transparency and reliability of the transaction. Lack of mutual trust among partners may partially account for this finding. It is also possible that the recovery of initial costs associated with implementing BM efficiency design and the benefits flowing from it in the form of cost savings are context dependent. We found that BM dual design did not influence SME performance.
