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5. FINAL CONSIDERATIONS, LIMITATIONS AND FUTURE DIRECTIONS
The primary contribution of this article is that Entrepreneurial Orientation moderates the relationship between Business Intelligence and startup competitiveness.
This is important because BI is normally a resource that firms develop and explore that can influence the information available. It can be considered an internal organizational variable and as stated in previous literature, these can influence entrepreneurial orientation (Lumpkin & Dess, 1996). BI can enhance the dimensions of entrepreneurial orientation and help startups to be more innovative, proactive, and risk takers. From this, a positive impact results in better competitive behaviors. The mediating effect is supported by the results.
Although EO has received attention from the research community both empirically and conceptually, the studies tend to focus on the relation with performance. This study makes a contribution to explore the relation with firm competitiveness, using a scale adjusted to startups.
Despite the literature suggesting a positive relationship between BI and competitiveness (Maune, 2014), the results show no significant relation. This can be due to the nature of the sample. Usually Business Intelligence studies tend to focus on stablished companies. As far as we know there are no studies focusing on startups to compare the results. (Hoppe, 2015).
Finally, another contribution results from the analysis of Business Intelligence in startups. Addressing this group of firms, the present study also fulfills a gap in literature regarding the lack of research about business intelligence focused on small businesses and startups (Hoppe, 2015).
As practical implications we wish to highlight the importance that BI characteristics can have in improving the competitiveness of the firm. Business Intelligence tend to focus mostly in technical aspects but is important to note the positive impact in organizational aspects.