Abstract
Artificial intelligence is a software-based program that helps companies to enhance their productivity of the companies. Therefore gaining more marketing knowledge and other organizational knowledge is very important for the development of the performance of business companies. Thus, the usage of artificial intelligence in several sectors of business companies is increasing day by day. Thereafter, the infrastructure of artificial intelligence is expensive but the usage of artificial intelligence can enhance the level of the performance of business organizations. Apart from that, the usage of artificial intelligence helps to enhance the knowledge production of companies. Along with that, the usage of AI helps the companies to gain knowledge about the B2B marketing process which helps the companies to enhance their goods and products. In addition to that, by using the facilities of AI programs the companies can gain knowledge about the demands and needs of the market easily.
Therefore, the companies can improve their products according to the demands of the markets. Thus, improving the services according to the demands and needs of the market helps the companies to enhance the number of the customer. Therefore, enhancing the number of the customer leads to the enhancement of the sales rate of the companies. Furthermore, the purpose of this particular research study is to analyze the artificial intelligence framework and its impact on the business performance of the companies. The usage of AI impacts not only the international companies but also the companies of domestic markets are impacted by the software program. In addition to that, the researcher has used the secondary methods for gathering genuine, objective and accurate data about the research topic. Apart from that, the researcher has used the qualitative methods for analyzing all the collected data in this research study.
6. Conclusion
It is identified that the usage of artificial intelligence is very important and beneficial for the companies. Apart from that, the usage of the B2B marketing system is also very beneficial for the development of the performance of the business companies. Therefore, artificial intelligence helps to promote the products of business companies on social media by using several applications and that helps to get more customers for the companies. In addition to that, the B2B marketing process helps to build up a good relationship with other business organizations. Along with that, artificial intelligence is faster than humans and helps the companies to gain more knowledge about the market trends and other factors. Therefore, it can be said that there is a big impact of artificial intelligence on knowledge production of the companies and on business performance of B2B marketing as well.
