دانلود رایگان مقاله بررسی نفوذ ذینفعان در فعالیت های شرکتهای چندملیتی جهان

ABSTRACT

This research attempts to examine how specific stakeholder groups influence multinational enterprise (MNE) corporate social responsibility (CSR) practices in South Korea. Generally speaking, the results show that both primary (e.g., consumers, ‘internal managers and employees’ and business collaborators) and secondary stakeholders (e.g., governments, media, local community and NGOs) positively influence MNEs’ CSR. Contrary to previous research, this work also demonstrates that business collaborators have a negative and significant effect on MNEs’ CSR. Based on the findings this paper wishes to offer a framework for MNEs to thoroughly consider the impact of stakeholders when drawing a picture for their CSR strategy. Further, this work also hopes to contribute to current discussions in the area of CSR by bringing a new stream of research into the international business field. In addition, this work strives to provide useful and practical implications for MNEs wanting to operate in the South Korean market.

6. Conclusions

To sum up, this work has attempted to examine how and if specific stakeholder groups influence multinational enterprises’ corporate social responsibility practices. In doing so, a two-level framework from stakeholder and institutional perspectives has been used as an overarching theoretical lens to develop a research model, which is useful for empirical tests where many predictors included in our model are confirmed as critical factors. Our results show that consumers, internal managers and employees, and NGOs are pivotal stakeholders pushing MNEs to faithfully operate subsidiaries in a socially responsible manner and behave ethically in local markets. In addition, the results indicate that both local governments and local communities keep a keen eye on what MNEs do in the absence of consumer power. Furthermore, the results indicate that local media plays an important role in ensuring socially responsible behavior from businesses by assuring a growing media surveillance, disapproval, as well as concentration on ‘big business’ in general. What is more, the results demonstrate that business collaborators (i.e., local firms) do not much care about the issue and do not create a strong effect on CSR, although this perhaps may only be in emerging markets.