دانلود رایگان مقاله اثربخشی تیم و بحث باز در مقابله با تعاملات توسعه محصول بررسی متقابل ملی

abstract

This study contributes to the understanding of the mechanisms through which relational governance and formal contractual governance influence new product development performance. The study tests the hypotheses using data from British and South African new technology-based firms. The results indicate that team effectiveness mediates the relationship between governance and new product development performance and that the ability of collaborating firms to create an atmosphere of openness to discussing conflicting views, positively moderates the relationship between team effectiveness and performance.

5. Discussion and conclusions

The direct relationship between governance and collaboration team effectiveness shows that relational governance has a stronger positive association with collaboration team effectiveness than formal governance does. This result suggests that the development of relational governance between NPD participants increases participants' satisfaction with the relationship, which is evident in their willingness to work with each other again, as well as in their perception that they are working effectively together. This finding supports much of the channel and strategy literature which has drawn on the relational exchange perspective and which has found a strong positive link between trust, relational norms, and measures of satisfaction with the inter-firm exchange relationship and effectiveness of the inter-firm relationship (Lee & Cavusgil, 2006).