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The Internet and cloud computing changed the way business operate. Standardised web-based applications simplify data interchange which allow internal applications and business partners systems to become interconnected and interoperable. This study conceptualises the smart and agile hospitality enterprises of the future, and proposes a smart hospitality ecosystem that adds value to all stakeholders. Internal data from applications among all stakeholders, consolidated with external environment context form the hospitality big data on the cloud that enables members to use business intelligence analysis to generate scenarios that enhance revenue management performance. By connecting to smart tourism network, sensors and content extractors can assist to collect external information, and beacons to deliver context-based promotion messages and add value. The proposed model enables fully integrated applications, using big data to enhance hospitality decision making as well as strengthen competitiveness and improve strategies performance.
re-engineering the hospitality ecosystem through smartness The proposed smart hospitality framework enables fully integrated internal and external applications and data exchange from the cloud, and obtains recent and historical data from big data. Standardisation of communication protocols and the development of a comprehensive ontology enable seamless communication among the ecosystem and sub-ecosystem partners and increases the effectiveness of interoperability among applications. Therefore hotel owners would have a seamless, transparent and flexible infrastructure with minimum the investment on customizing interfacing software. Managers can obtain comprehensive internal and external, empirical and contextual data and make use of DSS and yield management software for scenario testing to enhance their marketing and strategic planning (Pan et al., 2015). Although the smart hospitality network brings in advantages to the ecosystem, information inside the network become transparent and increases the competition within the ecosystem. The relationship and loyalty between ecosystem members and their sub-ecosystems is getting stronger as they can develop clusters of activity. Adding value to each stakeholder is of paramount importance. To encourage hotels to upload and share their business data to the big data on the cloud, they need to maintain confidentiality, these data through aggregation and to ensure that clear value is provided through the process.