5. Discussion
In this article, we explored the meanings attached to communication technology in authentic virtual team interaction by using the frame category analysis. We were aiming to find answers to two overall research questions: (1) how is communication technology framed in virtual teams’ technology-related interaction? and (2) what meanings are given to communication technology in virtual team meetings?
We found that there are four frames that define virtual teams’ technology-related interaction: practical frame, work frame, user frame, and relational frame (see Fig. 1). Team members comment on the technology’s properties, provide guidance on the use of technology, negotiate the technology users’ attributes, and maintain and develop relationships by using the technology. By framing the technology-related conversation in teams, we were able to outline what communication technology means for them.
Nine technology-related meanings were interpreted on the basis of the frames. The technological platform was portrayed as an entity of technical properties, a challenge to manage, and a subject of guidance. It was meaningful as a tool and a useful benefit with many possibilities.