دانلود رایگان مقاله انگلیسی تعیین کننده های کلیدی در قصد جداسازی زباله: کاربرد تجربی TPB - امرالد 2016

Abstract

Purpose – This study aims to identify the key determinants of waste separation intention among the students in Universiti Teknologi Malaysia (UTM). Design/methodology/approach – This study adopted the theory of planned behaviour (TPB) as the fundamental framework. The key determinants of waste separation behaviour are attitude, subjective norm (SN) and perceived behavioural control. An elicitation survey has been conducted to explore the students’ beliefs relative to waste separation behaviour. The empirical data collected were analysed using structural equation modelling (SEM) assisted by SmartPLS software. Findings – The result shows that only two determinants are significant towards intention, attitude and perceived behavioural control, while SN is not. The results of the study are significant to the organisation, as an identification of the determinants that influence waste separation intention contributes to a more focused waste separation programme aligned to Malaysia’s objective towards a sustainable developing country. Originality/value – There are few studies on solid waste separation compared to food waste and industrial waste separation. The authors focus on the identification of the key determinants of solid waste separation intention among students. This study serves as an initial attempt to adopt the TPB in solid waste separation context, hence contributing to existing literature.

Conclusion

This research aims to identify the key determinants of waste separation intention among Universiti Teknologi Malaysia (UTM) students. The TPB is adopted as the fundamental theoretical structure in identifying the key determinants of waste separation intention, which are attitude, subjective norm (SN) and perceived behavioural control (PBC). An elicitation study was conducted among 89 students on campus to identify the beliefs and normative referents that served as input for the final questionnaire. Subsequently, a total of 486 empirical data gathered from final questionnaire survey was analysed using SEM analysis assisted by SmartPLS software. The results of analysis showed that the strongest predictor of student intention to separate waste on campus was attitude and PBC, while SN did not influence the intention to separate waste among the students. In essence, UTM’s waste management system should focus on elements that can effectively inculcate pro-environmental behaviour among students, such as highlighting the benefits of waste separation, and by providing sufficient facilities to increase waste separation intention and foster desired behaviour. However, this study only focuses on students from UTM, not including other university community, such as support staff and academic staff. Therefore, the results only target and apply to the student community and cannot be generalised to other contexts. Similar methodology can be adopted for other university, as well as other context with relevant modification. Considering limited study had been conducted particularly on waste separation context in Malaysia, existing identification of the determinants that influencing waste separation intention could add value to the existing theory by demonstrating its applicability in waste separation context. In addition, this research uses self-reported data, as it is a social science research. This may give biased answers during data collection. Lastly, it is recommended to include some other additional determinants in future study appropriate to the local context.