- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
As wealth and status rise for middle class (MC) consumers in emerging markets (EMs), they increasingly acquire gold for both consumption and investment. The authors delineate a conceptual map for gold consumption drawing insights from the context of MC in EMs. Perceived benefits of gold and disposable income directly determine the attractiveness and availability of gold for individual consumers. Cultural, institutional and economic factors account for country variations in gold consumption. Based on theoretical considerations and empirical evidence, we contend that gold consumption and disposable income have a curvilinear relationship: as EMs mature and MC consumers’ shopping baskets become more diverse and sophisticated, their gold consumption decreases and eventually stabilizes
3. Conclusion and discussion
As a versatile commodity, gold is important and unique in economic and social life worldwide. Consumers who have recently achieved middle class (MC) status in emerging markets (EMs) often favor gold for their discretionary consumption. Consequently, we explore the economic, social, and cultural determinants of gold consumption in the context of the MC in EMs to explain regional and national variances. By studying gold consumption, we gain knowledge about the multifaceted phenomenon of the rising MC in EMs.