In today’s modern business environment rife with intense competition, some of the most financially successful global firms exhibit high levels of corporate social responsibility (CSR). High CSR companies take into account the concurrent expectations of their multiple stakeholders (e.g., customers, shareholders, employees, community) and attempt to maximize performance in pursuit not only of the firm’s financial objectives, but also of broader goals related to improving the environment and society more generally. Consider this impressive list: Microsoft, Disney, Google, BMW, Daimler, Intel, Sony, Volkswagen, Apple, and Nestle´ are Reputation Institute’s top ten best known companies for their CSR reputations. These firms have earned their positive CSR reputation and their investments in CSR have paid off. Research suggests that investing in CSR is associated with higher levels of innovation, strategic differentiation, risk management, employer attractiveness, customer preferences, shareholder value, and financial performance. Broadly speaking, it appears that ‘‘doing good’’ in the world is also inherently good for business.