5. Discussion
The findings here demonstrate that individual and sociocultural variables influence Latinos’ voting likelihood, perceptions of the importance of immigration reform and political participation. Through the lens of social identity theory, identity related to the acculturation status of participants, appears to only come into play when predicting Latinos’ perceptions of the importance of immigration reform. That is, identifying as less acculturated predicted that Latinos would place a bigger importance on immigration reform. Furthermore, this was also influenced by ideology. Those who were more socially and economically liberalthoughtimmigration reform was important. A Latino’s social identity as related to status in the accultur- ation process was not a factor in predicting individual intention to vote or to participate in politics. This finding suggests that public relations practitioners who use social identity to persuade Latino voters need to understand that acculturation may only be a differentiator on specific issues. Other issues, such as education, law enforcement, etc., may similarly differentially affect Latinos due to acculturation status and should be explored.