1. INTRODUCTION
In the present global scenario, manufacturing organizations are mainly facing challenges from two directions. First, advanced manufacturing philosophies are emerging, which the existing methods are becoming obsolete (Jasti & Kodali, 2015). Secondly consumer thinking is changing and loyalty goes beyond a rational decision for superior perceived price-performance ratio. The customers have become more demanding for innovative products and services within a very short period of time and at less price (Tersine & Wacker, 2000; Lau, Jiang, Chan, & Ip, 2002; Ho, Lau, Lee, & Ip, 2005). Essentially to cope up with such challenges, the core idea behind strategy formulation by manufacturing firms nowadays, is to maximize customer value while minimizing waste. Hence, manufacturing firms operating in such rapidly changing and highly competitive market, for the past two decades have embraced the principles of lean thinking (Fullerton, Kennedy, & Widener, 2014). The word “lean” refers to lean manufacturing or lean production as it uses less of everything, compared to mass production (Wahab, Mukhtar, & Sulaiman, 2013). It only uses half of the human effort in the factory, half of the manufacturing space, half of investments in tools and half of the engineering to develop a new product in half of the time (Liker, 1998; Womack, Jones, & Ross, 1990). Also, it requires keeping far less than half the inventory on site, results in fewer defects, and produces a greater and ever growing quality of products (Womack, Jones, & Ross, 1990).