دانلود ترجمه مقاله چالش ها و فرصت های بازاریابی سبز

Environmental concerns have grown steadily in recent years. An environment can be defined as everything which surrounds and impinges on a system. Systems of many kinds have environments with which they interact. Marketing can be seen as a system which must respond to environmental change. Just as the human body may have problems, it fails to adjust to environmental change. Similarly, businesses may fail if they do not adapt to the changing environment. Society today has become more concerned with natural environment, people are now more conscious about eco friendly products and about their own safety & welfare which lead to emergence of Green business practices popularly known as Green Marketing. This practice involves developing products and packages that are less harmful to the environment. Corporations that excel in green marketing will benefit from better relation with customers, regulators, suppliers and other firms. This paper will attempt to introduce the concept of green marketing & green marketing mix, briefly discuss why green marketing is important and mention some of the problems with green marketing. The paper also gives some leading examples of various Indian companies which are using green business practices, future of green marketing and concludes that green marketing is something that will continuously grow in every business practice.