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دانلود رایگان مقاله انگلیسی عضویت همیارانه و انتخاب کانال های بازاریابی کشاورزان – الزویر ۲۰۱۸

عنوان فارسی: عضویت همیارانه و انتخاب کانال های بازاریابی کشاورزان: شواهدی از کشاورزان سیب در استان های شاآنشی و شاندونگ چین
عنوان انگلیسی: Cooperative membership and farmers’ choice of marketing channels – Evidence from apple farmers in Shaanxi and Shandong Provinces, China
تعداد صفحات مقاله انگلیسی : 12 تعداد صفحات ترجمه فارسی : ترجمه نشده
سال انتشار : 2018 نشریه : الزویر - Elsevier
فرمت مقاله انگلیسی : PDF نوع مقاله : ISI
نوع نگارش : مقالات پژوهشی (تحقیقاتی) پایگاه : اسکوپوس
کد محصول : E10317 رفرنس : دارد
محتوای فایل : PDF حجم فایل : Kb 500
رشته های مرتبط با این مقاله: مدیریت
گرایش های مرتبط با این مقاله: بازاریابی
مجله: سیاست غذایی - Food Policy
دانشگاه: Agricultural Economics and Rural Policy Group - Wageningen University - Wageningen - Netherlands
کلمات کلیدی: عضویت در تعاونی، کانال های بازاریابی، مدل پروبیت سوئیچینگ اندوژن، چين
doi یا شناسه دیجیتال: https://doi.org/10.1016/j.foodpol.2017.11.004
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چکیده

ABSTRACT

Cooperatives are established to improve farmers' production conditions, to increase their bargaining power and to enable them to benefit from modern value chains. In China, farmers are members of a cooperative for multiple reasons. Little is known on whether and how cooperative membership affects farmers’ choice of marketing channels. This paper examines determinants of farmers’ choice of marketing channels, especially how cooperative membership impacts upon this choice. Our analysis is based on survey data collected in 2015 among 625 apple growing farm households in the provinces Shaanxi and Shandong. We employ endogenous switching probit models to deal with potential endogeneity of membership in estimating the determinants of marketing channel choices. We find that cooperative membership has a positive impact on selling to wholesalers and a negative impact on selling to small dealers, but no significant impact on selling to the cooperative itself. As products sold through cooperatives generally comply with relatively stringent food quality and safety standards, these results imply that policies promoting cooperative members to sell their products through cooperatives are likely to have a significant impact on food quality and food safety in China.

نتیجه گیری

Conclusions

This paper seeks to examine how cooperative membership affects farmers’ choice of marketing channels. Using transaction cost economics as a theoretical framework, we employ three endogenous switching probit models to estimate the determinants of each marketing channel based on field survey data collected among 625 farming households in Shaanxi and Shandong provinces in China. The empirical results show that cooperative membership has a significantly positive effect on the choice of wholesalers as marketing channels, along with a negative effect on choosing small dealers and an insignificant effect on choosing cooperatives. We explain the varying effects of cooperative membership on farmers’ choice of the different marketing channels mainly from the perspective of services by cooperatives. Both the current small market share represented by cooperatives and the services provided by cooperatives, especially the marketing information service and marketing coordination activities for members, explain the insignificant effect of cooperative membership on farmers’ choice of cooperatives as the marketing channel. Even if cooperatives do not buy their members’ apples, most of them collect marketing information, introduce wholesalers to members and help coordinate transactions for members. Membership thus exerts a positive effect on the choice of wholesalers, but a negative effect on the choice of small dealers, as a marketing channel.