ترجمه مقاله نقش ضروری ارتباطات 6G با چشم انداز صنعت 4.0
- مبلغ: ۸۶,۰۰۰ تومان
ترجمه مقاله پایداری توسعه شهری، تعدیل ساختار صنعتی و کارایی کاربری زمین
- مبلغ: ۹۱,۰۰۰ تومان
This study aims to identify the effects of age identity and innovativeness on parasocial interaction (PSI), and the moderating effect of parent-children proximity between age identity and PSI, and to examine the causal relationships between PSI, well-being and word-of-mouth (WOM). A sample of 271 U.S. residents aged 50 and older were recruited through an online survey company. The conceptual model was developed and tested using the structural equation modeling (SEM) technique. The results found that psychological and physical age have positive effects on PSI, whereas social age has a negative one. Importantly, innovativeness had a negative impact on PSI regardless of the age identity. The psychological and social age induced PSI to a stronger extent when the children lived out of state. Finally, PSI was found to lead to well-being and WOM, whilst well-being itself had a positive effect on WOM. The managerial implications and future research directions are discussed.
1. Introduction
With the advent of Information Communication Technologies (ICT) in tourism (Buhalis & Law, 2008), the travel and tourism management literature has focused attention not only on travel website quality and its effects on online users' perception toward the site, but also on the influence of online reviews on firm performance (Ho & Lee, 2007; Kim, Kim, & Han, 2007; Nguyen & Coudounaris, 2015). Likewise, prior research has shown that when visiting travel websites owned by online travel agencies and associated service providers such as TripAdvisor, website design is one of the important factors influencing consumers’ online shopping experience. Furthermore, as interactive websites such as TripAdvisor embed a range of information, including user-generated contents such as online reviews to attract customers (Bussgang, 2012), factors affecting the online review process and their effect on behavioral intention have also been of considerable interest to recent tourism researchers (Liu & Zhang, 2014; Sparks & Browning, 2011).
6. Limitations and directions for future research
Despite invaluable understanding of PSI with websites among older consumers, caution should be made before applying the results. Given that this study was designed using a cross-sectional approach, as its main purpose was to understand elderly people's perception of PSI, it is strongly recommended that future studies adopt qualitative research methods, particularly those employing a longitudinal approach, in order to understand older adults' experiences and their associated meaning, as suggested by Giles (2002). Accordingly, it would be interesting to understand older adults' motivations for PSI in online communities in diverse situations (e.g., high cognitive capabilities, physical immobility, loneliness, etc.).