دانلود رایگان مقاله نوآوران کاربر چه کاری را انجام می دهد که دیگران نمی کنند: مطالعه در مورد اعمال روزانه

abstract

This paper argues that innovation behavior roots in specific socio-psychological set-ups that crystallize in daily practices and routines. The latter are easy to observe and have great potential for the identification of user-innovation behavior. We study the practices and routines of Russian user-innovators around media consumption, internet and technology-usage, consumer preferences and civic engagement in comparison with a sample of mere users. The derived model correctly classified 73% of the original grouped cases of user-innovators. We conclude that a set of practices relative to the certain economic, social and cultural background explains user-innovation engagement and how support could be provided. Although some of our findings are probably specific to Russia, the results are encouraging for further research into the importance of practices and routines in identifying userinnovators in various environments.

3. Discussion

Attempts to separate user-innovators from mere users have revealed interesting insights, but empirically supported statements are still few. Empirical analyses of consumer's motivations for example at times fail to produce statistically significant results due to the required degree of data aggregation. Roberts et al. (2014) provided an extended conceptual model for the structure of consumers' motivation engaged in innovation through co-creation activities distinguishing between its orientations. Also, separating motives for individuals who innovate, motives to contribute to innovation activities, and motives to collaborate with firms has helped (Jawecki, 2008). Still, von Hippel et al. (2011) note that motivation characteristics explain a rather small part of the variance, and probably other variables may be found to be more important. Our study on daily routines directly connects to such claims and points into a promising direction. As our data showed, well connected users who engage in a greater variety of practices related to the interaction with wider communities are more likely to become innovators.