دانلود رایگان مقاله اثر ارتباط متقاعد کننده در تاریخ روابط عمومی فیلیپین و آموزش روابط عمومی معاصر

abstract

The history of the Philippines is one of colonial struggle. It is no wonder that the indelible marks of three and a half centuries of Spanish colonization followed by five decades of American occupation are still intensely palpable in every aspect of Philippine society. The aftermath of centuries of domination is no more pronounced than in the education of its citizens. This paper aims to trace the evolution of Philippine public relations education, examine its influences and critically evaluate the content and status of the public relations curriculum using a post-colonial lens. Public relations is one of the Philippine imports from the United States after the Second World War. This study interrogates how this Western transplant is addressing the dueling interests of multiple stakeholders and the competing priorities of a developing country steeped in the traditions of a colonial past. Through a primary analysis of 20 Philippine undergraduate and graduate programs, personal interviews and secondary research, the historical analysis revealed private, mostly Catholic, universities as key providers of PR education. The study also found that Philippine PR education is still nascent, elitist, and requires a research culture to help professionalize practice.

8. Discussion and conclusion

PR is a relatively young profession so it is understandable that PR as an academic discipline would still be in its infancy in the Philippines. However, early indicators already present reasons for both optimism and concern about the state of Philippine PR education. If we are what we teach, it appears that centuries of colonial rule and the historical development of PR in the country have significantly molded Philippine education in general and PR education, in particular. Governance systems that define public and private as well as church and state-run educational institutions appear to have powerful impact on the content and status of Philippine PR curricular offerings.