دانلود رایگان مقاله توقفگاه بین راهی برای مراکز حمل و نقل به عنوان جایی برای خواب مسافرین

abstract

This research examines the potential of transit hubs and affiliated airlines to stimulate future stayover visits by stopover passengers, thereby securing new market opportunities for the host destination and a new relationship between the transportation and tourism sectors. Data were obtained from 694 stopovers who transited with Singapore Airlines through Singapore Changi International Airport but had no prior stayover visit. ‘High influence’, ‘low influence’ and ‘selected influence’ clusters indicated how nine selected services and facilities differentially stimulated their interest to revisit Singapore. Especially influential are generic services such as the Singapore Girl service style, and specific facilities such as the airport Butterfly Garden. These therefore no longer situate as simple facilities that only provide utilitarian transport services for passengers; occupying the blurred boundaries between the transit and destination regions, they frame Singapore's hub airport and national carrier as a type of ‘quasi-destination’. Appropriate strategic considerations are recommended to maximise their conversion potential. © 2017 Elsevier Ltd. All rights reserved.

6. Discussion

6.1. Service/facilities management implications Our results demonstrate that hub airports and associated carriers are not just simple utilitarian elements of transit that merit scant attention from researchers and destination managers. Concurrently, however, neither satisfies the definitions normally associated with ‘tourist attractions’. Occupying the blurred boundaries between transit region and destination region, both Changi Airport and Singapore Airlines together with their embedded facilities and services therefore may be described as a type of ‘quasi-destination’. These are essentially transit locations or services such as a flight path, aircraft or hub airport that also possess some characteristics of a destination. The most important criterion that qualifies these elements as quasi-destinations is the presence of services and facilities that have potential effects of attracting interest from stopovers to revisit the hub city as a future stayover visitor. This potential, however, is not uniform, given the identification of three distinct passenger clusters wherein transfer frequency and time, not unexpectedly, are correlated strongly with re-visitation interest.