7. Concluding remarks
Our study has implications for business managers, who should be more aware of the impact of social performance on both the cost of debt and access to debt financing. Managers of high-risk companies can use CSP as a strategic project and complementary tool to appear more reliable and pay less interest on debt. In times of crisis, CSP no longer plays the beneficial roles it generally plays in times of stability, and lenders tend to disregard CSP by focusing exclusively on financial performance. Our findings suggest that firms should devote more resources to CSP in times of economic stability rather than during a crisis. These results highlight the importance of considering the moderating effects of the external environment in social studies (Donaldson, 2002; Lawrence & Lorsch, 1967; Muller, 2006). In addition, the results of this study provide managers of small companies with deeper insight into the advantages of CSP for small firms, which are traditionally less creditworthy and, consequently, more constrained by capital than big companies are (Kestens, Van Cauwenberge, & Vander Bauwhede, 2012). By investing in strategic CSP, managers of small firms could increase both the reputation and financial returns of their companies. Furthermore, the results of this study have implications for investors, who will be discouraged to invest in companies with low levels of social performance.