دانلود رایگان مقاله انگلیسی رابطه تجربی بین تنوع حالت های صادراتی و عملکرد صادراتی: آزمایش مبتنی بر احتمال و سازمانی - الزویر 2018

ABSTRACT

This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase export performance. Underpinned by contingency and institutional theories this research also examines the role of institutional barriers, investment uncertainty, and geographical scope as moderators of the export entry mode diversityexport performance link. Findings suggest that greater export entry mode diversity is beneficial for export performance. Furthermore, higher export entry mode diversity levels are particularly recommended for firms that operate in export environments with higher institutional barriers, and for firms that have greater levels of export geographical scope. Results concerning the moderating role of investment uncertainty on the export entry mode diversity-export performance link are modest, and vary in signal across different levels of export entry mode diversity.

7. Conclusions

Enhancing export entry mode diversity is critical for increasing export performance. Managing export entry mode diversity is a complex task, which needs to account for a number of contingencies. Higher levels of export entry mode diversity are especially advantageous for firms that face higher institutional barriers in their export activities, and for firms that pursue greater levels of export geographical scope. Accordingly, it is recommended that decisions concerning export entry mode diversity take into account the levels of institutional barriers that characterize firms' export environments, as well as firms' export geographical scope. To the authors' best knowledge, this is the first study to examine the link between export entry mode diversity and export performance. This study constitutes, therefore, a platform on which future studies, on such an important topic, can be based.