- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development.
4. Discussion and conclusions
The authors’ analysis of existing research on CSR and CSR fit reveals that the number of studies providing theoretical explanations for the relationship between CSR and organizational reputation is fairly limited. Theory-building is critical for the development of an academic field, however, thus the authors propose that studies providing a theoretical background for reputation and CSR studies will enhance the understanding of the construct and increase the value of CSR practices, especially for the academic and practical public relations fields.