دانلود رایگان مقاله انگلیسی برندینگ شهری و هویت - الزویر 2012

Abstract

The well-being and satisfaction of citizens and visitors are strongly influenced by the image of a city or place, to which monumental or iconic buildings have a great contribution. The paper aims to discuss the influence of iconic architecture through creating identifiable images on Quality of life. The paper, firstly, puts forward very briefly the concepts of City Identity and Branding with an emphasis on city image, which is limited to the contribution of iconic buildings. Secondly, the paper discusses the contribution of iconic buildings through their meaning in terms of the image of the city to QOL.

4. Conclusion

Nowadays, modern societies are using iconic buildings to be admired and to develop significance in the globalized world. Iconic buildings are tools to communicate as status symbols of the city and attract visitors. Thus, visually attractive iconic buildings turn out to play a major role in promoting the city and its image. As it is seen in the context of the selected examples, iconic architecture is influencing the image of cities either positively or negatively. Consequently, the QOL is affected as it has been attempted to be questioned through the selected buildings above, which have been evaluated in terms of spatial and visual characteristics. The findings clarify that the ‘Dancing House ‘designed by Frank O’Ghery, and the Louvre Pyramid of I. M .Pei have a positive impact on the QOL as they are fitting well to the existing context. On the other hand, the Guggenheim Museum in Bilbao is a non-contextual approach, neglecting the existing context and diminishing the value of the immediate surroundings. Similarly, the Swiss Re Office building with its reproducible image is not considering the existing context or location. For that reason, both have an adverse influence on the QOL, since they do not contribute to the image of the city.