دانلود رایگان مقاله ارزیابی پیشرفت در تحقیقات روابط عمومی جهانی از سال 2001 تا 2014

abstract

Designed to investigate the trends, patterns and rigors of research studies examining global public relations, this study conducted a content analysis of published articles in public relations journals as well as other communication journals between 2001 and 2014. During this time span, a total of 163 articles examined topics related to global public relations. Information including journal name, publication year, country examined, authorship, theoretical application, method approach, and future research direction was recorded for each article. Given the steady increase in the number of articles addressing global public relations during the timeframe examined, the field should shift from description to theorization and establish theories specific to global public relations with methodological diversification. The United States was the nation of most frequent focus in the articles, followed by China, the United Kingdom, and South Korea.

4. Discussion and conclusion

4.1. Global public relations research is on the rise Over the 14 years examined, the interest in global public relations research increased steadily. A total of 163 articles written by 244 scholars in various countries were published in 7 journals. Greater numbers of foreign-born scholars working at U.S. universities have contributed to global public relations research. Perhaps the different research traditions and unfamiliarity with publishing in English-based journals or the fact that not all of them can write in English might be an explanation for the lack of participation from other countries’ scholars. This dearth of global contributions to journals limits the discipline, and as a result, public relations knowledge development may be unintentionally stifled. A potential exists for cross-national collaboration on research in global public relations. Collecting cross-cultural data is challenging and expensive, but can increase the level of external validity. Global collaboration could ease the data-collection task and foster synergy among scholars as shown in Fig. 3.