تلفن: ۰۴۱۴۲۲۷۳۷۸۱
تلفن: ۰۹۲۱۶۴۲۶۳۸۴

دانلود رایگان مقاله انگلیسی روابط عمومی سیاسی آنلاین به عنوان عملیات مرتبط مبتنی بر مکان – الزویر ۲۰۱۸

عنوان فارسی: روابط عمومی سیاسی آنلاین به عنوان عملیات مرتبط مبتنی بر مکان: دیدگاه گفتمانی فرهنگی
عنوان انگلیسی: Online political public relations as a place-based relational practice: A cultural discourse perspective
تعداد صفحات مقاله انگلیسی : 10 تعداد صفحات ترجمه فارسی : ترجمه نشده
سال انتشار : 2018 نشریه : الزویر - Elsevier
فرمت مقاله انگلیسی : PDF نوع مقاله : ISI
نوع نگارش : مقالات پژوهشی (تحقیقاتی) پایگاه : اسکوپوس
کد محصول : E10570 رفرنس : دارد
محتوای فایل : PDF حجم فایل : Kb 500
رشته های مرتبط با این مقاله: مدیریت، علوم ارتباطات اجتماعی
گرایش های مرتبط با این مقاله: مدیریت فناوری اطلاعات، مدیریت منابع انسانی، روابط عمومی
مجله: بررسی روابط عمومی - Public Relations Review
دانشگاه: School of Journalism and Communication - The Chinese University of Hong Kong - Hong Kong
کلمات کلیدی: روابط عمومی سیاسی، گفتمان فرهنگی، اتنوگرافی ارتباطات، تمایل اجتماعی-فرهنگی، روش تحقیق کیفی، بحث سیاسی آنلاین
doi یا شناسه دیجیتال: https://doi.org/10.1016/j.pubrev.2018.05.006
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چکیده

ABSTRACT

This study introduces the theoretical and methodological approach of Carbaugh’s (2007) cultural discourse analysis (CuDA) to advance the research agenda on political public relations. I discuss how CuDA, as an extension of the ethnography of communication (EoC), provides clues to unexpected success in an election campaigning. Using the 2016 Hong Kong lawmakers’ election as an empirical example, the most discussed Facebook posts of an election candidate, and 6800 online comments from the public are studied. I identify the socio-cultural meanings that are used and can be used to engage public-to-public election canvassing. This study shows that the prominent discursive hubs of dwelling and relation organize networked publics to canvass. Responding to the socio-cultural turn of the literature, this study grounds the theorization of political public relations in practice. The evaluation of different approaches to discourse also moves the field forward methodologically.

نتیجه گیری

 Conclusion

Advancing political public relations theory and method using CuDA

This study introduced a cultural discourse perspective into the field of political public relations. The empirical analysis demonstrates the links between the place-based relational discourse of the local public and the election candidate. This study sheds light on how CuDA can be employed to capture the grounded social interaction during the marketing of a political candidate and an election campaign. Moreover, it expands the notion that stakeholders’ engagement in political public relations activities is not dependent only on the relationship between the candidate and the stakeholders (Painter, 2015), but also on political public relations and society (Edwards, 2016; Edwards and Hodges, 2011). As political public relations are “co-constituted in and constitutive of its practices” (Stenberg, 2016, p.21), election candidates not only need to understand voters’ local concerns and expectations, build relationships and reputation, and gain voter support during an election, but also have place-based and relational relevance for the public. In other words, through the five discursive hubs, an election candidate can achieve interaction with the online public at a candidate-public level and engage self-initiated public relations communicators to conduct public-to-public election canvassing through social networks.