دانلود رایگان مقاله پولی کردن وبلاگ و ایجاد فرصت و کارآفرینی رسانه های اجتماعی

Abstract

Our essay aims to investigate the emerging phenomenon of monetising life-style blogs as an example of social media entrepreneurship. Using a variety of business models and based on interplay of virtual and real-life networks while monetising their blogs, bloggers engage in numerous economic activities. By attracting attention to this phenomenon, we seek to understand the process of co-creation of entrepreneurial opportunities as it occurs among the networking actors. We pose that bloggers, despite taking focal positions within their virtual networks may not be the most (pro)active partners in the process of opportunity co-creation. Rather, their role is often receptive, whereas opportunities become actively identified by other, corporate members of networks, who demonstrate creative and innovative approaches. Thus, opportunity co-creation within the network becomes the main driver of the entrepreneurial process.

6. Implications and further research

We firmly believe that studies of enterprising individuals, supported in their endeavours by advances in ICT, including social media networks, represent a new fascinating area of research enquiry. The paper strongly advocates inclusive, network-oriented view of enterprising activities and people who perform them, thus taking entrepreneurship beyond its present confines. Regarding entrepreneurship as more than starting up and growing new ventures brings into research focus an emerging phenomenon and subsequently enriches theoretical grounds of the field. Evidence exists that enterprising activities supported by social media networks, such as blogging, is a widespread phenomenon and the case discussed above shows just a tip of the iceberg. In the following paragraphs, we would like to outline potential areas of research enquiry and bring them to the consideration of the research community: Blogs are counted by tens of thousands across the globe; users of Instagram and Twitter are even more numerous. There are reasons to believe that in many cases these social media networks are used for monetising activities; if this behaviour is indeed wellspread, we may have to reconsider our understanding of entrepreneurship. The conclusion that the change is imminent is supported by the fact that bloggers already pose as institutional entrepreneurs, having completely transformed fashion journalism in Sweden. Currently, bloggers who are not professional fashion journalists outperform professionals through attracting bigger readership, exerting more influence and thus, as institutional entrepreneurs, becoming leading stakeholders in the industry (Laurell and Sandström, 2014). This observation highlights the potential impact of bloggers’ enterprising activities and calls for closer studies of bloggers as institutional entrepreneurs; question begs itself whether similar mechanisms would be at play in other countries, industries and forms of social media (such as Twitter and Instagram).