There are two types of storage ‘bins’: human and no-human (Cross and Baird, 2000). By storage ‘bin’, Tsang and Zabra mean “a location where information is stored” (2008: 1444). Organizations frequently increase their information base by using the organizational memory and the technology infrastructure. While organizational memory may be thought as being comprised of stocks of data, information and knowledge (the memories) that have been accumulated by an organization over its history (Walsh and Ungson, 1991), the technology infrastructure represents a collection of tools for capturing and sharing of people's knowledge, promote collaboration, and provide unhindered access to an extensive range of information (Zack, 1998). If an organization wants to start its innovation culture by bringing together these two storage ‘bins’: human and no-human, then it should begin to remove the obstacles that inhibit the utilization of its organizational memory and its technology infrastructure. The accuracy of that memory and the technology structures under which that knowledge is distributed and used as a constraint become crucial characteristics of organizing. While the organizational memory is comprised of all active and historical information about an organization that is worth sharing, managing and preserving for later reuse (Megill, 1997), the technology infrastructure is responsible for maintaining the networks that organizational members use to run their activities, including the data centres and software that enable the information to be used as a platform upon which the decisions are made (Gold et al., 2001).
