دانلود رایگان مقاله انگلیسی مزایای اطلاعات رسانه های اجتماعی، مدیریت دانش و سازمان های هوشمند - الزویر 2018

ABSTRACT

Social technologies can provide a potent means for organizations to manage their information flows and thus induce changes in their knowledge management (KM) systems, which can then be linked to performance improvements. This paper examines the growth of social media within organizations, considering the impact this may have upon knowledge sharing in a particular type of KM system - Community of Practice - (CoP) based discussion groups (KMDG). We focus on this KM tool because it provides employees with an opportunity to strategically reach out to different groups of people within their CoP, and engage in information exchange and communication. Using a content analysis method, we investigate two intermediate information mechanisms (information richness and informal communication) that social media KMDGs are theorized to generate, and quantify their effects on labor productivity and return on assets. Our findings provide evidence of KMDG positively affecting organizational performance through embedded information and social communication.

5. Conclusion

Knowledge management is theorized to provide information benefits, as it builds on the informational nature of the knowledge economy (Bell, 1973). Many large companies must maintain the effective transfer of knowledge across divisions and regions in order to remain competitive in their markets that increasingly rely on the rapid dissemination of intangible assets. Naturally, knowledge is dispersed throughout an organization, leading to knowledge asymmetries between people (Becker, 2002). The coordination of knowledge is therefore important; this enables appropriate knowledge to be sourced, supporting the execution of organizational tasks. However, this process requires the design of appropriate communication structures (Becker, 2002). This study examines the factors that affect and contribute toward an effective strategy for generating tangible KM-based employee engagement through social media. Corporate social media can provide information and knowledge benefits by enhancing the capacity of individuals to share and communicate critical personal and business information on their desktop and remotely (Chow & Chan, 2008). Our study is significant because it reassesses the role of KM as a social media-based information-sharing system and sheds light on how organizations can use social media system tools such as KMDGs as mechanisms for creating a long-term competitive advantage.