دانلود رایگان مقاله انگلیسی محصول، فرایند، بازاریابی و نوآوری سازمانی در صنایع بخش بافندگی تخت باف - الزویر 2017

Abstract

Innovation practice contributes to economic development by fostering the development of new markets and the improvement of existing markets. This study aimed to identify the innovations in the flat knitting industry that occurred between 2008 and 2011. This applied nature study considers both qualitative and quantitative approaches with exploratory and descriptive purposes as its research method. A survey addressed to managers of 23 flat knitting industries was conducted. Data analysis was carried out in two stages: in the qualitative stage, content analysis of the interview was performed, while in the quantitative stage, a descriptive quantitative analysis through correlation statistics was used, in order to identify the level of relationship between the variables of the theoretical construct. The results of the qualitative stage showed that the flat knitting industry invests in innovation compatible with the market demands and fashion trends. The quantitative results identified relationships among the variables named annual turnover, number of employees and amount invested in marketing innovation. In addition, correlations were also observed among the variables skilled workforce and amount invested both in product and organizational innovation, and a relationship was identified between amount invested in product innovation and amount invested in marketing innovation.

Final considerations

Based on the proposed objective, the study results demonstrated that the flat knitting industry features innovation as a guiding principle facilitating the progress of organizations, in this case, the knitting sector, where high quality and modernity, among other requirements, are demanded by the market. In this study, 51 incremental innovations were implemented during the course of the study. The innovations mentioned by respondents include incremental changes in the procedures, techniques, materials and marketing components, which are related to the four dimensions of innovation. It can be concluded that the flat knitting sector innovates in a manner that allows the characterization of a changing environment, which constantly searches for further improvements and qualifications of the products and services offered to customers. In order to achieve the goals of this study, four specific objectives were listed. The first specific objective pursued to characterize the flat knitting industrial sector in Caxias do Sul. This goal was achieved through the literature review, access to files, observation, document analysis, and quantitative tallying. First, the context of the flat knitting industry in Caxias do Sul was explained, followed by constructing a report on the innovation context within the sector itself based on the data collected during the interviews. At this stage, it was noticed that the companies belonging to the flat knitting sector are classified as micro and small-sized companies, which are constantly organizing and adjusting their processes and seeking to remain updated on the latest European trends, with trips abroad, in order to later launch the winter collection in Brazil.