دانلود رایگان مقاله انگلیسی تأثیر تعدیل کننده بر تکرار فرکانس بازگشت و تخصیص منابع بر سیستم های اطلاعاتی - امرالد 2017

Abstract

Purpose – Reverse logistics (RL) is a strategic instrument across industries. The rapid evolution of online marketplaces has led to frequent product returns with variations across diversified businesses. These marketplaces have caused potential losses due to fraudulent returns, hence requiring a commitment of resources to RL. With information systems (IS) playing a role in improved supply chain performance, this study analyses the impact of a conceptualised IS framework on achieving RL strategic outcomes, under the individual moderating influence of resource commitment and return frequency. Design/methodology/approach – Data has been collected through a questionnaire from top / middle management executives managing the supply chain, logistics and IS. Moderated-regression analysis was conducted on the collected sample using Hayes (2013) process modeling. Findings – Study depicts that IS Capability, IS for Logistics, IS Partnership Quality and IS for Value Addition leads to RL strategic benefits. Also, return frequency and resource commitment act as relatively strong moderators with a negative impact. When analysed for the individual IS constructs, resource commitment has a stronger moderating impact than return frequency. Practical implications – The IS usage framework can be used effectively by practitioners for enhancing strategic RL performances depending on variations in committed resources and return frequency for individual industries. Originality/value – The study proposes an IS usage framework for achieving enhanced RL strategic outcomes and emphasizes on the moderating role played by resource commitment and return frequency for producing the results.

5. Conclusion and Future Scope

The study provides in-depth insights on how organizations, which wish to use RL for achieving strategic benefits, can utilize an IS-centric framework based on the degree of their product returns and the amount of resources committed to various RL activities. While resource commitment has been found to have a more critical moderating impact, the impact of return frequency also comes out to be significant enough in influencing the achievement of strategic RL outcomes. The logistics and value creation activities handled by organizations by utilizing IS will gain further emphasis towards making the firms competitive if the resources are committed and subsequently used as well for RL. Organizations need to shift from the continued focus on the forward chain to attain larger competitive benefits by committing and subsequently using a greater amount of human, financial and technological resources to RL activities carried out by the firm. Allocating and using organizational resources specifically for investing in technology will enable these businesses to implement systems that are not only capable of handling returns and logistics efficiently but also have the ability to analyse customer feedbacks to enhance product quality. Moreover, these systems can reduce product returns thereby resulting in additional strategic benefits in terms of quicker response times and greater customer satisfaction. Management can arrange trainings for their employees to help them utilize the resources optimally. Moreover, organizations specifically from e-commerce domain need to invest in highly capable IS for detecting fraudulent returns and analysing return patterns that can help them to achieve additional cost savings, thereby leading to enhanced RL strategic outcomes and sustainability.