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doi:10.1016/j.jbusres.2017.08.021
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Raj Agnihotri
Kevin J. Trainor
Omar S. Itani
Michael Rodriguez
CRM
Social media
Social CRM
Social selling
Salesperson service behaviors
Elsevier
Journal of Business Research, 81 (2017) 144-154. doi:10.1016/j.jbusres.2017.08.021
journal
Journal of Business Research
© 2017 Elsevier Inc. All rights reserved.
0148-2963
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10.1016/j.jbusres.2017.08.021
http://dx.doi.org/10.1016/j.jbusres.2017.08.021
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CRM; Social media; Social CRM; Social selling; Salesperson service behaviors
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