دانلود رایگان مقاله انگلیسی رغبت کاربران برای قرار دادن اطلاعات شخصی در کاربردهای ذخیره سازی مبتنی بر ابر شخصی - الزویر 2019

ABSTRACT

Despite prevalent privacy and security threats on the cloud, users have put tremendous amounts of their personal information on cloud storage. This present study proposes a comprehensive research framework to investigate cloud storage users’ willingness to put personal information on personal cloud-based storage applications. Our research framework is theoretically derived from the Communication Privacy Management Theory and Privacy-Trust-Behavioral Intention Model. To empirically test our research framework, we conducted an online survey of 786 active cloud storage users both in Indonesia and Taiwan. The findings suggest that cloud storage users’ willingness to put personal information is highly influenced by trust, perceived costs, perceived benefits, and also the degree of sensitivity of the personal information. Some findings with regard to cultural differences between the two countries are also showed out. The key findings, implications, and limitations are discussed in this paper.

 Conclusions

Drawing from CPMT and the Privacy-Trust-Behavioral Intention Model, we developed a research framework to empirically investigate users’ willingness to put personal information onto cloud storage. We tested our research framework in both Indonesia and Taiwan. The findings suggest that trust, perceived cost, and perceived benefit are the main factors affecting users’ willingness. We found that perceived cost is more apparent when users put more sensitive personal information than less sensitive personal information onto cloud storage. This strongly indicates that users’ privacy and security concerns are actually being addressed in regard to sensitive personal information only. Meanwhile, since perceived benefit is far greater than perceived cost, users may not be concerned that much when putting less sensitive personal information onto cloud storage. Institutional privacy assurances such as privacy policies, industry self-regulation, and government regulations seem to work relatively well in terms of positively influencing privacy control. However, industry self-regulation and government regulation might not be so effective with regard to reducing perceived cost. This might because government regulations pertaining to cloud computing are still in their infancy, especially in the case of local government regulations in these countries. Because more users have put their personal information on the cloud, strong regulations are urgently needed. Drawing from Hofstede’s culture theory, this study successfully identified that culture also plays an important part in influencing users’ perceptions regarding privacy, particularly within the context of cloud storage.