دانلود رایگان مقاله انگلیسی بین المللی شدن استراتژیک از طریق نوآوری برنامه درسی و مشارکت ذینفعان - امرالد 2017

Abstract

Purpose: Anti-globalization and protectionism movements have transformed strategic internationalization, International Business (IB) student engagement, and enrollment growth into very complex endeavors. Whereas the literature is rather scarce on solutions, this paper offers some best practices at a highly-ranked IB program that can be very useful to business school leaders. Design/methodology/approach: Descriptive case study of the Fox IB program (Temple University, USA) is based on an inductive approach and the Quality Function Deployment (QFD) framework to design and internationalize the curriculum. Findings: Listening to the voice of the customers through student and employer testimonials, we find the elements that make an IB program and curriculum successful. Even Senior students who are “between opportunities” feel that the new IB curriculum have prepared them well for their career. Research limitations/implications: While the case study methodology is well-suited to understand strategies and processes, this research has natural limitations in terms of generalizability. Practical implications: Academic Directors and business school leaders can use these best practices to innovate, engage their stakeholders, and grow enrollments. By increasing job placement opportunities and enrollments, they create a virtuous cycle of success and can obtain additional resources for their program. Social implications: The value of management education to society is almost incalculable. IB is an integrative management discipline that is instrumental to the success of the global economy and society. Originality/value: The best practices of the highly-ranked Fox IB program and the 21 student and employer testimonials in this case study have never been shared before.

Conclusion

Uncertainty is becoming the New Normal. Recent anti-globalization and protectionism movements around the world have not only surprised experts, but also increased the anxiety levels of business school leaders who focus on internationalization and IB education. This paper describes the best practices at a highly-ranked IB program that lead to increased IB enrollments through the lens of an embedded qualitative researcher. We contribute to the field of international education by recommending a new strategic approach to internationalization that leverages curriculum innovation using Quality Function Deployment and stakeholder engagement to help close a gap in the literature. By engaging stakeholders and creating strategic partnerships to support an IB program, a virtuous cycle of success can be created and customers’ needs met. Business school customers; i.e., employers, speak “loud and clear” through their testimonials and even more so through their actions by hiring IB students. Strategic internationalization can create both an internal and an external dynamic referred to as a virtual cycle of success. Further research is encouraged to advance strategic internationalization using pre- and post-surveys to measure changes in quantitative terms.