دانلود رایگان مقاله هوش و ذکاوت چندگانه به عنوان ویژگی هایی برای تجزیه و تحلیل بحرانی PR-A

abstract

The fields of business and management with which public relations interacts and in which it is often located are rife with concepts, models and theories on leadership, performance, and effectiveness. Recently, these have turned attention to alleged multiple forms of intelligence, such as Howard Gardner’s claims for eight types of intelligence, which have been expanded by others to as many as 150. Gardner also proposed that humans have five minds and claimed that application of these diverse intelligences and minds can enhance human interactions and relationships. This article critically reviews the potential of these concepts and theories to reconfigure PR, identifying some useful insights, but also raising fundamental theoretical questions.

5. Conclusions

This critical analysis draws three key conclusions. 5.1. Beware ‘pop psychology’ – but note the ground shift First, this critical analysis sounds caution in relation to the concept of multiple intelligences and multiple minds, warning of ‘pop psychology’ arguments presented in many cases and a lack of clinical or scholarly evidence. Nevertheless, it concludes that focus on allegedly new types of intelligence, such as emotional intelligence and interpersonal intelligence and calls for creative, respectful and ethical minds, as well as disciplined and synthesizing minds, signals a shift away from narrow scientific approaches that associate intelligence with cognition based on logic and reason to include emotion (i.e., feelings) and recognize humanistic as well as scientific factors. This is to be welcomed.